Top 5 Beauty Retail Apps on iOS in Ireland: Q2 2025 Performance

In the second quarter of 2025, the beauty retail app landscape in Ireland exhibited diverse trends, with each app showing unique patterns in downloads and active users. This analysis, based on Sensor Tower data, provides insights into the performance of the top five beauty retail apps on the iOS platform.

Boots Ireland saw a notable fluctuation in weekly downloads, peaking at around 2.8K in mid-May. Active users remained relatively stable, with numbers hovering around 80K to 88K, showing a slight increase towards the end of the quarter.

LOOKFANTASTIC: Beauty & Makeup experienced a significant spike in downloads in the week of June 16, reaching approximately 1.7K. However, active users showed a decline from 4.2K at the beginning of the quarter to 3.6K by the end of June, with a notable peak of 5.3K in mid-June.

Notino: profumi e cosmetici maintained a steady download rate, with numbers generally ranging between 450 and 750 throughout the quarter. Active users also showed a stable trend, starting at 2.3K and peaking at 2.9K in mid-June.

Rituals Home & Body Cosmetics had a remarkable surge in downloads, reaching over 1K in the second week of June. Despite this, active users saw a decrease, from 2K at the start to just over 1.1K by the end of June.

Sculpted By Aimee displayed a consistent download pattern, with a slight increase towards the end of the quarter, peaking at 460 in the last week of June.

These insights are part of a broader analysis available through Sensor Tower, providing a comprehensive look at app performance across various metrics.